Marketing Strategy and Planning Software

Revenues from sales are crucial for the success of commercial organizations. Sales module implements functions of order placement, order scheduling, shipping and invoicing. The customer and product database is maintained. Capturing enquiries, order placement, order scheduling and then dispatching and invoicing form the broad steps of the sales cycle. Besides all this, important analysis reports are provided to guide decision making and strategy planning.

The Marketing Strategy and Planning Module offers a complete marketing solution to your company and provides all the resources required for marketing analysis and preparation, including reports, to guide decision making and strategy planning. All promotional activities are defined and categorized with their cost to company and are linked to the enquiries generated. An extensive search option is provided to explore the availability of particular data/unit as per the customer's choice. Database functions of all potential customers with their complete follow-up history and respective alerts.

Cost incurred by the company on the advertisements by various dealers and their conversion ratio can be computed and costs can be calculated easily. Average marketing cost for a sale can also be derived. You can even use the calculation tool to see a snapshot of your entire event making it an indispensible tool for knowing what your plan looks like before you start executing.